research

Research for the community-centered organization began with examining how the club can be an extension of the Delaware culture: its’ people, its’ history, and its’ landscape. There were many avenues to conduct this research. I surfed the internet, conversed with local residents, walked through the downtown areas, and combed articles from the local newspaper, the Delaware Gazette. There were many notable themes to explore; however, a few stood out the most. Delaware County has the most coastline of all Ohio counties, is known by locals for its historic downtown area, and is known on the world-stage for hosting the Brown Jug, a part of the triple crown harness racing for young pacers.

The research also involved investigating the rich sports scene in the area: collegiate, high school, youth clubs, other soccer-related teams. I wanted to create an identity that was unique and stood out from the surrounding teams.

BRANDING

The shape of the crest is unique, resembling the architecture from the facades of buildings found in downtown Delaware, as well as a crown referencing the Little Brown Jug race held every year. The four water lines resemble the four rivers that flow through Delaware County. The year 1808 at the top is the founding of the city of Delaware. The colors used offer a mature navy blue and an energetic cyan, which can appeal to both the aging population as well as the large amount of young families moving to the area. Its’ style is simple with only one weight of line. This allows it to be easily memorable and re-creatable for new fans. Altogether, this logo provides a solid solution that encompasses the Delaware area culture.